Zander’s New Logo

We are excited to unveil our new logo, an emblem that beautifully marries our storied past with our dynamic future. To begin, the letters WAZ, represent my grandfather and his logo, which he crafted back in the early 1900’s in St Louis Missouri.
Encircled within a ring, it represents the continuity and strength of our family’s legacy, in the jewelry industry, which dates back almost a century.
In 1973, this legacy was revitalized in St. Charles, marking a new chapter for our family business under my father’s guidance.
This location, our beloved brick-and-mortar store, has been an integral addition to the foundation of our community, continuing our family’s journey in the jewelry industry.
For more than 25 years, Richard and Kimberly have worked diligently together combining Rich’s decades of experience and Kim’s intuitive foresight.
Today, under Kimberly’s visionary leadership, we’re excited to announce K Zander Jeweler/ Set in Stone Boutique, the innovative evolution of our brand.
This reimagining marks the third generation’s bold leap into the future. Kimberly, with her extensive gemological expertise from the Gemological Institute of America (GIA), has decided to shine a spotlight on colored gemstones, opening a new chapter for us with their vibrant allure.
Moreover, Kimberly is expanding our horizons beyond our St. Charles location with the launch of Set in Stone Boutique, a carefully curated e-commerce shopping experience. This new venture is a testament to our commitment to innovation and our desire to bring the exceptional beauty and craftsmanship of our collections to a wider audience.
Our new logo is a beacon of this journey, blending the essence of our heritage with a fresh, forward-thinking approach.
It’s a promise to our clients of our continued dedication to offering unparalleled craftsmanship and the most decadent baubles, whether they visit us in person or online.
We would like to invite you to discover the enchanting world of colored gemstones and the unique selections at Set in Stone Boutique, where tradition meets the future in the most beautiful way.